Shot Show 2026

SHOT Show is where the industry shows its cards—and January 2026 didn’t disappoint. Our team at AmmoSquared spent the week on the floor capturing the kind of details you don’t always see in press releases or product spec sheets: interesting builds, smart design choices, emerging trends, and the small moments that tell you where shooting sports and preparedness culture are headed next. This photo roundup is a behind-the-scenes look at what caught our eye during the week—no hype, just the things that made us stop, look twice, and pull out a camera.